Aug. 6, 2011 @ 5:32 PM _
I was feeling nice tonight and decided to type this out for you. The test says, “Look at me, study me and understand me. Then, and only then, can you make my running shoes. I’m not a snall, pink version of a man. My joints are more flexible, so I need more flexible mid-soles. My hips are winder, so I need a more stable crash pag. I have a lower food height, so I need a wider foot bend. And my heels are thinner, so I need a socker liner with a snug heel. How do I know this? Because I can feel it and because Nike’s bimechanic research for the past 35 years has proved it. So why are they the only ones making shoes based on these thindings? Maybe because they spend more on research than all other running companies combined. Maybe because they are a company named after a female goddess. Or maybe, just maybe, its because I send them emails every week with ideas on fit, fabric, features and design. I’m Lauren Fleshman. I’m a runner and I’m a woman.”
What is your impression of this campaign? It’s a good talk, for sure, but I’m still a bit incredulous. I’ve seen some of the things they print of their girl’s and women’s shirts and wonder about their sincerity to this campaign.